About 4 years ago I found myself on Kraft's mailing list. Occasionally they'd send me nice calendars, coupons and other goodies, all courting me to buy Kraft products, but what began arriving in my postbox three times a year was their Food & Family magazine, a slick production chock full of ways to combine Kraft products into tasty-looking treats. I admit I enjoyed reading it and figuring out how to use less expensive generic products to replicate their recipes or transform them from concoctions of processed chemical food-like substances into real food.
Imagine my surprise when I received my copy today with an urgent "Last Issue" stamped on an interior envelope containing an invoice where I can now get the "preferred subscriber discount" of $6.99 a year! Yes, that's only $6.99 for a glorified advertisement!
I'm sorry, Kraft, but you can keep your magazine. I've enjoyed your freebie while it lasted, but, well, I'm just not that into you. We've gone "real food" around here, and in these economically dismal times, I'm not interested in helping to bolster your advertising budget. It's been nice, albeit not "real." So, ciao. (Or should I say, "chow?")